When I first ventured into internet marketing, the ‘law of averages’ seemed like a myth. Seasoned marketers told me that consistent effort reveals a predictable trend. For example, 40 cold calls might yield 5 information requests, leading to one new customer. Or perhaps one out of every 100 website visitors would convert into a paying customer.
They stressed that my individual results would fluctuate based on website quality, offer appeal, and communication skills. Meticulous tracking was key to understanding the effort needed to reach my goals.
Initially, I was skeptical. I’d heard that 400 daily website visits guaranteed profit. I reasoned that 50 visits should yield results within a week. But days turned into weeks, filled with disappointment. Thousands of visits resulted in minimal, if any, sales.
I tirelessly redesigned my website, not once, but thrice, with no visible improvement. The mantra was, ‘The only way to fail is to quit.’ So, I persisted.
Then, after months of relentless effort, a glimmer of hope appeared. I started experiencing profitable days, slowly increasing from three to five, then eight per month. However, overall, I was still in the red. Frustration mounted. What triggered these sporadic profits? Was it merely chance, and if so, why was luck eluding me?
Then it struck me – I hadn’t correlated website visits with actual sales. My magic number was 110. Days with 95 visits almost always resulted in losses. 100 visits were a gamble. But when 110 people visited my website, I consistently saw profit.
This principle might seem counterintuitive, but it works. Embrace it, and you’ll accelerate your path to success. The Law of Averages states that in marketing, consistent effort unveils a trend. You’ll achieve your desired outcome after a certain number of attempts. To scale your success, multiply your target by this magic number. This number will improve as you become more skilled.
Your phone skills will refine, and you’ll optimize your website and ad copy, leading to better results. Progress makes things easier. Believe in this principle, and success becomes inevitable, even if it takes time. There are four simple steps.
1. Set up your business: Define your product or service and choose your marketing channels. Cold calling? Website? Does your company provide a promotional webpage?
2. Plan your marketing strategy and start.
3. Track your statistics: Determine the exposure needed for a sale or sign-up.
4. Define your target, multiply by your exposure rate, and implement your marketing efforts. You’ll know exactly how much effort is needed to achieve your goals!
Believe in this Law and may your success exceed your wildest dreams!