In the past, using a local screen printer seemed like the obvious choice. The assumption was that local meant better prices and superior customer service compared to a national printer. However, modern technology and telecommunications have leveled the playing field. The geographical proximity of a printer no longer guarantees a better outcome.
The internet has eliminated the logistical hurdles of sharing designs. Whether a printer is down the street or across the country, they can access and utilize digital files with equal ease and speed. The quality of emailed images is excellent, often surpassing scanned images in resolution and clarity. Many local printers now prefer digital files, further diminishing any advantage of being local.
Customer service quality hinges on the company’s values and expertise, not its location. A reputable company will prioritize your satisfaction regardless of where they are based. Being able to physically visit a print shop doesn’t guarantee a positive experience; the firm’s caliber is the most important factor.
What about shipping costs? While local shipping might seem cheaper, focusing solely on that aspect can be misleading. A national printer might offer lower overall prices due to economies of scale or simply more competitive pricing. It’s crucial to consider the total cost, not just individual components like shipping.
Ultimately, the best approach is to prioritize the combination of excellent customer service and competitive pricing. Don’t let outdated notions of local superiority cloud your judgment. Utilize the internet to find the best deal, regardless of the printer’s location. If you’re not satisfied with a national provider, local options will always be available, often at a premium price for the same standard of service.