PNC Mobile and Jules Rimet Cup Ltd. have partnered to deliver exclusive mobile content for the 2006 World Cup, featuring the iconic mascot, World Cup Willie.
Jules Rimet Cup Ltd. aims to reignite the spirit of England’s historic 1966 World Cup victory through the revival of World Cup Willie. This beloved mascot, first introduced in 1966, symbolized England’s triumph. After years of being largely forgotten, a new iteration of World Cup Willie has emerged.
This modern Willie, proudly displaying the George Cross and accompanied by companions Wez and Wilma, embodies the passion of today’s England fans, carrying the nation’s hopes for success in the tournament.
PNC Mobile has been selected as the exclusive provider of mobile content services for the World Cup Willie brand. According to Peter Tuft of Jules Rimet Cup Ltd., PNC Mobile’s proven ability to create and deliver high-quality mobile content made them the ideal choice. They demonstrated a clear understanding of the project’s requirements and successfully extended World Cup Willie’s reach across various media channels.
Darren Jones, CEO of PNC Telecoms Ltd, expressed his enthusiasm for the collaboration, stating, “We are thrilled to collaborate with Jules Rimet on the World Cup Willie project. With the entire nation watching the World Cup, we are excited to bring the experience to mobile phones as well.”
The World Cup content produced by PNC Mobile includes:
* Animated and Still Wallpapers: Featuring England flags, World Cup Willie, and his companions, Wez and Wilma.
* Ringtones: A range of options for England supporters, including unique whistling ringtones and the World Cup Willie song, “40 Years of Hurt,” released in May 2006.
England Supporters M-Mag
The England Supporters M-Mag (mobile magazine) provides a comprehensive package for England fans. This WAP-based mobile magazine is easily accessible by texting a keyword to a shortcode. It offers both editorial content and mobile downloads, with pre-tournament, pre-match, and post-match news updates throughout the tournament.
Supporters can browse, purchase, and download content via the WAP interface. Flexible billing options are available, including credit-based payments, subscriptions, one-time purchases, and gifting models.
Service test numbers: Text Willie to 8XXXX to receive your copy of The England Supporter’s M-Mag.
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