For small to medium-sized enterprises (SMEs), hiring a top-tier SEO company to optimize your website with fresh content and build valuable backlinks can seem financially out of reach. Many SMEs dream of a website that ranks high on Google and other search engines, consistently attracting new business. However, the cost of a comprehensive SEO service can be prohibitive, especially for startups.
As a company that relies on the internet for 80% of its new business, I strongly suggest finding a reputable SEO firm and investing in their services. The returns will be well worth the expense. If budget constraints prevent you from taking that route, consider writing articles yourself. I often encountered advice from SEO experts emphasizing the benefits of writing and submitting articles to distribution centers and e-zines. Initially, I hesitated, but I decided to give it a try.
The first hurdle was determining what to write about. What topics related to our website and services would also be interesting to others? After searching article distribution sites and finding nothing truly relevant, I realized I’d have to create my own content. Ideas were slow to come. I focused on transforming our services into engaging articles. Then, one night, a conversation with our cleaner sparked an idea. She was frustrated with inadequate toilet brushes. This led to an article about selecting the right toilet brushes.
Once I started writing, the words flowed easily. I submitted the article to a couple of distributors and one e-zine. To my surprise, it was accepted, and I’ve been writing ever since. I now write an average of two articles per week, with a total of 24 published. Each article generates approximately five links, boosting website traffic, backlinks, and search engine rankings. A backlink analysis revealed 12 backlinks from Google and 186 from MSN. It’s fascinating to see where my articles appear, often in unexpected places around the globe.
Don’t let these thoughts hold you back:
* “I can’t write.”
* “I have nothing to write about.”
* “Nobody cares about what I know.”
You are mistaken on all counts. Plenty of resources offer guidance on effective article writing. Every business owner possesses expertise in some area, and the world is your audience. Give it a try and surprise yourself. After the first few articles, the writing process will become smoother, and the positive impact on your website will be undeniable.