Jollibee, the iconic Filipino fast-food chain, is more than just its mouthwatering Yumburgers and Chickenjoy. It’s a thriving business with extensive operations both in the Philippines and internationally. If you’re considering a Jollibee franchise, understanding the Jollibee Foods Corporation (JFC) and its diverse portfolio is crucial.
Jollibee Foods Corporation: A Philippine Fast-Food Giant
Jollibee Foods Corporation (JFC) isn’t just about Jollibee. It strategically owns a significant portion of the Filipino fast-food market. For example, Chowking, known for its oriental-style fast food and halo-halo, was acquired by JFC in 2000. This diversification continued with the acquisition of Greenwich Pizza, Red Ribbon Bakeshop in 2005, and the French cafe Delifrance. Jollibee Philippines manages the domestic business operations.
International Expansion and Acquisitions
JFC’s reach extends beyond the Philippines. It has holdings in other Asian countries, including China and Taiwan. In mainland China, JFC owns and operates Yonghe King, a Chinese fast-food chain based in Shanghai. Furthermore, Hongzhuangyuan, a Beijing-based restaurant chain with 33 locations, was acquired in 2007 for US $50.5 million.
The Power of Diversification
It’s remarkable that these diverse chains, offering everything from pizza to oriental food and baked goods, are all under the JFC umbrella. Jollibee’s success within the Filipino community and its diversified portfolio demonstrate its commitment to providing a wide range of culinary experiences.