The rivalry between Ford and Chevrolet in the full-size pickup truck market is legendary. For decades, the Ford F-Series and Chevrolet Silverado have battled for the top sales spot, a contest fueled by pride and market dominance. For 28 years, the best-selling vehicle in the United States has been a pickup truck, with the Ford F-Series consistently outselling the best-selling car (Toyota Camry) by a significant margin. The Chevy Silverado typically holds the second-place position.
GM loyalists argue that when combining Chevrolet and GMC truck sales, General Motors outsells Ford. However, Ford maintains the top spot under a single nameplate.
Beyond sales figures, this competition is a source of pride amidst increasing competition from Asian automakers like Toyota and Nissan, as well as the resurgent Ram trucks from Dodge. Ford and GM are determined to maintain their dominance in the full-size truck segment.
With year-end clearances approaching, both manufacturers offer attractive deals. Smart shopping ensures consumers win, regardless of their chosen brand.