Navigating the world of label printing involves understanding industry-specific terminology. One crucial term is “artwork,” which, unlike fine art, refers to the complete layout and design of your label. This includes the text (or “copy”), images, and overall aesthetic. Essentially, the artwork encapsulates the final look of your label before printing plates or negatives are created.
The responsibility for creating label artwork can vary. Some label printing companies offer in-house design specialists who collaborate with clients to develop the artwork. Others may require clients to provide the finished artwork themselves. Regardless, reputable firms will always provide samples or mock-ups for approval before proceeding with the final print run.
Familiarizing yourself with label printing terminology ensures effective communication with your printer and helps you achieve the desired outcome. Understanding that “artwork” represents the complete design of your label is a vital first step in the label printing process.