The 2007 Dodge Caliber marked a significant step for Chrysler as their first vehicle to feature a continuously variable transmission (CVT). This model also introduced the new World Engine family, incorporating four-cylinder gasoline engines. Furthermore, the 2007 Caliber offered an electronic all-wheel-drive system and an available 2.0-liter diesel engine, enhancing its power and performance.
Dodge targeted the Caliber toward younger, first-time car buyers in their twenties, with a median income around $45,000. However, the Caliber was designed to appeal to anyone seeking a versatile and stylish vehicle.
The five-door Caliber blended the aesthetics of a sports car and coupe with the strength and functionality of an SUV. Its bold surface treatment immediately identified it as a Dodge – powerful, capable, and street-smart. The crossover styling, combined with innovative features, was projected to drive international sales. The improved power allowed drivers to accomplish more, setting it apart from other vehicles in its class.
The 2007 Dodge Caliber redefined the entry-level vehicle by offering high value, distinctive Dodge styling, and a flexible interior. It aimed to attract those seeking the Dodge attitude, capability, and versatility typically found in sports cars, while maintaining affordability and fuel efficiency. The Caliber provided ample seating for passengers and generous rear storage space.
According to George Murphy, Senior Vice President of Global Marketing at Daimler Chrysler, the “Dodge Caliber is not your typical small car…combining crossover styling with space-efficient packaging, interior flexibility, innovative features, and affordable performance.” He emphasized that the Caliber empowered owners to “be active, do more, and stand out” at a competitive price.