What was once a child’s plaything can, over time, become a prized antique for collectors. Many enthusiasts eagerly seek original G.I. Joe or Star Wars action figures, relics of their youth. The enduring appeal of these figures often stems from their connection to popular shows, movies, or comics, maintaining a dedicated following even after production ceases. Many regret the fireworks-fueled destruction of their G.I. Joes, only to discover their potential worth decades later, had they remained in mint condition.
Takara, a Japanese toy company renowned for creating the original Transformers, offers a compelling example. In 1974, they introduced the “MicroMan,” a 4-inch humanoid action figure. The Mego Toy company, seeking a hit after missing out on Star Wars, brought this toy to the United States in the late 70s and early 80s. Renamed “Micronauts,” the line’s backstory was expanded by Marvel Comics, leading to a successful comic book run. Mego enjoyed several years of strong sales, rivaling those of Star Wars figures, before the company’s eventual decline.
The fundamental design of the Micronauts action figure later influenced Hasbro’s creation of the highly collectible 3-3/4″ G.I. Joes. The Micronauts concept has experienced a resurgence in recent years, including a comic book series, a trilogy of novels, and Palisades’ recreation of original molds. Takara is now releasing larger action figures based on the originals, capitalizing on nostalgia. While these new figures are popular, vintage action figures remain the primary focus for serious collectors. Before selling those old toy boxes at a garage sale, consider carefully what treasures they might contain. Those old figures could be worth a small fortune.