Selecting the right paper is paramount when designing a catalog that attracts customers and drives sales. While sharp images, compelling text, and effective layout are crucial, the paper’s “feel” significantly impacts how long potential customers engage with your catalog, ultimately influencing their purchasing decisions. This article explores the diverse paper options available for catalog printing.
Initially, determine if the cover will utilize the same paper stock as the interior pages. Typically, covers benefit from heavier-weight paper for enhanced durability and a premium feel.
Next, decide between coated and uncoated paper. Coated paper offers a glossy finish ideal for vibrant layouts, while uncoated paper is a more cost-effective choice that still effectively showcases your products.
Consider these fundamental questions: Will the paper be glossy? Will the cover have the same weight as the interior pages?
Answering these questions leads to the selection of paper weight. Catalogs commonly use 60lb, 70lb, or 80lb weights in both coated and uncoated varieties. Weights above 80lb are also available. Some paper is measured by thickness or “points.”
Beyond standard options, specialty papers like textured or photographic paper can elevate high-end product catalogs.
Printing method significantly influences paper choice. Hot-set web presses accommodate both coated and uncoated paper, using heat to dry the ink. Cold-set web presses, which rely on air-drying and ink absorption, are limited to uncoated paper. Sheet-fed and digital printing offer the widest range of high-quality paper options.
Consult your printer to explore available paper types and request samples to evaluate which best suits your needs. Solicit their recommendations based on your catalog’s objectives.
Consider these paper types:
* Dull Coated Paper
* Matte Coated Paper
* Glossy Coated Paper
* Antique Paper
* Vellum Paper
* Wove Paper
* Smooth Paper
* Felt Paper
* Linen Paper
* Fiber-added Paper
* Laid Paper
* Parchment
Key paper quality factors include opacity, brightness, finish, and weight (measured in pounds per inch or gsm). Brightness enhances text contrast and visual appeal. Opacity prevents show-through from the reverse side of the page. The finish affects the paper’s tactile quality and image clarity; higher-quality finishes deliver sharper images.
Before making a final decision, request samples, swatch booklets, and pricing from your printer. Factor in your budget, as paper represents just one component of your overall catalog expenses.