The Zune MP3 player is making waves again, signaled by renewed online advertising for the Zune marketplace. This resurgence sparks the question: can Microsoft carve out a significant share of the MP3 player market, even with the iPod’s dominance?
While the iPod commands a large portion of the market, Microsoft has the potential to secure the second-place position. The Zune’s ability to compete hinges on factors such as the availability of accessories and the variety of colors offered.
Color plays a surprisingly significant role in consumer decisions. The availability of unique colors can be a key differentiator. For example, a customer specifically seeking a pink MP3 player might be drawn to the Pink Zune 30GB if the iPod doesn’t offer a similar option.
However, when it comes to popular colors like black, the competition intensifies, as seen with the Black Zune 80GB. In these cases, pre-purchase advertising and brand recognition become crucial. If a customer has been exposed to a particular MP3 player through advertising or prior research, they are more likely to choose that brand.
Aesthetic appeal also influences purchasing decisions. If a customer prefers the design of the Black Zune 80GB over the iPod, they may opt for the Zune.
Effective advertising can significantly reduce competition by establishing brand awareness and preference. However, informed customers who conduct thorough research may ultimately base their decision on personal preference.
The Zune MP3 Player has the potential to be a major competitor to the iPod. Overcoming its current lack of popularity and limited advertising presence will be a challenge. However, Microsoft has a history of innovation and market disruption. It’s conceivable that Zune could make a significant impact on the MP3 player market with a revolutionary new device or a compelling integration of MP3 player functionality into a smartphone.