Vehicle wrapping has emerged as a potent advertising medium, attracting businesses of all sizes seeking to capture attention. From small enterprises to large corporations, the allure of transforming vehicles into mobile billboards is undeniable.
However, successful vehicle wrapping demands expertise. While basic graphic application skills are transferable, wrapping requires advanced techniques and a keen eye for detail. Before diving in, consider the factors involved to determine if vehicle wrapping aligns with your business goals.
Vehicle wrapping’s popularity stems from its effectiveness as an outdoor advertising solution. Fleets can generate revenue by leasing advertising space on trailers and vehicles. While larger companies readily embrace vehicle wraps, smaller businesses often hesitate due to the perceived high costs compared to traditional vehicle graphics.
Traditional vehicle livery primarily serves identification purposes, lacking the persuasive power of a well-designed wrap. Ignoring vehicle wrapping could put your competitors ahead, highlighting the importance of evaluating its potential impact. Observing the prevalence of vehicle wraps in your daily life can gauge its effectiveness and inform your decision.
Initiating a vehicle wrapping project begins with design. A flawed design can render the entire wrap ineffective. While wrapping companies may not specialize in design, design agencies are increasingly familiar with vehicle wrapping, facilitating the creation of impactful visuals.
Printing quality depends on high-end machines like HP Scitex and VuTek, which balance resolution and speed. Understanding the relationship between resolution and viewing distance is crucial. High-resolution prints are unnecessary when the viewing audience is far away or moving quickly.
The self-adhesive vinyl used significantly impacts the wrap’s longevity. Inferior vinyl can lead to an unprofessional appearance and leave stubborn glue residue upon removal, incurring additional costs.
Avery MPI1005 EZ is a top choice due to its Easy Apply technology, minimizing wrinkles, bubbles, and waste during installation. Its clean removability and Avery Supreme Cover warranty provide added assurance.
3M Controltac Plus graphic film with Comply Performance Series 180C incorporates a mechanical feature that allows air to escape, reducing air bubbles. Its pressure-activated adhesive allows repositioning during installation.
MACTac’s JT5529P is another emerging option, known for its permanent, opaque, acrylic pressure-sensitive adhesive.
Installation is paramount. High-quality materials streamline the process, saving time and preventing errors. Cast vinyl is preferred over calendared vinyl for its superior performance on complex curves and rivets. Cast vinyl doesn’t shrink, allowing for easier application and longer-lasting results.
The cost of vehicle wrapping varies based on vehicle size and type. Expect to pay between £45 and £50 ($90) per square meter installed, plus design fees. However, larger fleets may qualify for discounted rates.