Online advertising has surged in popularity alongside the Internet’s growth, becoming a primary method for businesses to promote their products. With increasing numbers of people online daily, exposure to various advertisements has become commonplace. Online advertising offers both small businesses and large corporations a valuable marketing avenue.
While numerous online advertising techniques exist, rich media, such as interactive ads created with tools like Adobe Flash, remains prevalent. These ads range from simple banners to complex presentations incorporating streaming video and audio, resembling miniature television commercials. They appear in diverse formats: some load before website content, while others scroll across the screen. Often, online ads are adapted from existing television commercials.
Developing sophisticated online advertising infrastructure can be expensive, deterring some small businesses. However, companies that integrate online advertising into their overall marketing strategy can reap significant benefits. It enables market expansion and provides a platform to showcase creativity, leading to increased brand awareness and customer engagement.