In today’s competitive landscape, businesses striving for sustained success are constantly seeking innovative marketing strategies to gain a competitive advantage. Positioning and relationship building are two cornerstones of effective marketing, and article marketing is a proven tactic that directly supports both. While not a complete solution in itself, it’s a significant step in the right direction, especially considering that many competitors may be hesitant to invest the time, skill, and effort required to create and utilize articles effectively.
Why should you prioritize article marketing? Here are seven key reasons:
1. Establish Expertise: Customers prefer to engage with recognized leaders. By writing and strategically distributing informative articles, you can position yourself as a knowledgeable authority in your industry.
2. Justify Premium Pricing: As a recognized expert, you can justifiably command higher rates for your products and services, reflecting the value you bring to the table.
3. Drive Viral Growth: Well-crafted and properly distributed articles have the potential to spread rapidly, creating a viral marketing effect that drives significant traffic and business your way.
4. Boost Search Engine Ranking: Search engines prioritize valuable content. Article marketing remains a consistent method for improving search engine rankings. While some marketers chase fleeting trends to game the system, high-quality, relevant articles stand the test of time.
5. Inform and Empower Customers: People seek information to make informed decisions. Your articles can be a valuable resource, guiding potential customers and establishing you as a trusted source.
6. Repurpose Content for Maximum Impact: Articles can be easily repurposed in numerous ways, including:
* Content for your own or others’ newsletters.
* Free resources for prospects and clients at events.
* Discussion starters in blogs and online groups.
* Building blocks for eBooks, books, or information products.
* The foundation for seminars or webinars.
7. Nurture Relationships: Articles provide a consistent way to stay in touch with clients and prospects. Regular communication reinforces your value and strengthens your position as a trusted advisor. Studies show it takes multiple interactions before a purchase and articles can be valuable touchpoints.
In the information age, sharing your expertise is a powerful magnet. By consistently providing valuable insights through article marketing, you can attract a steady stream of interested prospects.