Want to establish yourself as an expert online? Writing articles for other websites and e-zines is a surprisingly effective method. It’s a time-tested approach for gaining recognition and building a dedicated following who value your insights and recommendations.
In my early days of online business, I relied heavily on articles, forum posts, and discussion group signatures to discover valuable information. I figured that published authors possessed expertise, making their recommended products and services worth exploring. I actively sought out and purchased their offerings and joined their email lists.
Include a concise signature with each article that features a brief description of your business and your website URL or email address. This can significantly increase targeted traffic to your site.
If you’re finding it difficult to begin writing, remember that it requires effort. However, the process becomes easier with each article you complete. You might even discover a passion for writing, as I did.
Here’s a simple plan to get you started:
1. Brainstorm article ideas. Keep a notebook and pen, or use a word processor, to jot down potential topics. If you’re stuck, browse articles in e-zines or websites for inspiration. Consider different perspectives on familiar subjects or reflect on your own experiences. Think about the questions you have or the knowledge you’ve gained that could benefit others. As you start, many ideas will emerge. Write them all down, including catchy titles.
2. Choose your preferred writing style. Some writers prefer to outline their points beforehand, creating a structured framework with supporting facts and links. Others adopt a more conversational approach, explaining the subject as if speaking directly to the reader. Experiment with both methods to find what works best for you.
3. Infuse your writing with personality. Share your unique perspectives and experiences to connect with readers. While it’s helpful to read articles to identify trending topics, avoid imitating other writers. Readers want to get to know you – your knowledge, your personality. This builds loyalty.
Feel free to mention your product or service and provide your URL or email address when relevant. However, avoid writing glorified advertisements. This can offend publishers and harm your chances of future publication.
4. After writing your article, read it aloud, preferably to someone who can provide feedback and ask clarifying questions.
5. Always use a spell checker and grammar checker. Request someone else to proofread your work, as it’s difficult to spot your own mistakes.
6. Once you’re satisfied with your article, submit it to as many websites and e-zines as possible. Search online for “article directory” to find free submission platforms. Paid services and software can automate the submission process, but it’s best to wait until you’ve written a few articles before investing in these tools.
Writing takes effort, and it may take several revisions before you’re happy with your work. But with perseverance, you might find that writing becomes an enjoyable and effective way to promote yourself and establish your online expertise.