Articles are a potent, cost-effective tool for business promotion. Their perceived credibility, stemming from their nature as news sources, far surpasses that of paid advertisements. This offers a remarkable avenue to connect with a vast audience, solidify your industry standing, boost brand awareness, and unveil novel products. However, the true value lies in maximizing their utility.
Here are 20 strategies to amplify the impact of your articles:
1. Offer your article as a complimentary report to your valued customers.
2. Integrate articles into your autoresponder sequences to provide ongoing value.
3. Use the article as a “thank you” gift when customers refer new business.
4. Provide the article as a free incentive for subscribing to your email list.
5. Adapt snippets of your article into weekly tips for newspapers, magazines, or e-zines.
6. Reach out to educational institutions, seminar leaders, and trainers; offer your article as supplementary material.
7. Share your expertise on general knowledge platforms like eHow.
8. Focus on niche portals relevant to your industry (e.g., marketing or business resource sites).
9. Connect with webmasters whose sites align with your article’s theme.
10. Include articles in your media kit or introductory packets for new clients.
11. Display framed articles within your office space to impress visitors.
12. Enclose articles with sales correspondence and product announcements to underscore your industry authority.
13. Create a dedicated archive for your articles on your website.
14. Keep a supply of articles readily available in your office for guests to take.
15. Allow others to republish your articles on their platforms, provided they include your complete bio.
16. Pitch your articles to e-zine editors for publication in their newsletters.
17. Distribute your articles across content syndication websites.
18. Exchange articles with fellow e-zine publishers to broaden your reach.
19. Compile related articles into a comprehensive e-book.
20. Offer your article as a special bonus with product purchases.