Article marketing remains a potent strategy for generating consistent, free traffic to your website. A well-crafted article, strategically submitted, can establish enduring traffic streams. Here’s how:
* **Click-Throughs from Article Directories:** Readers discover your articles on platforms like Medium, EzineArticles, or LinkedIn. Compelled by your content, they click the link in your author bio (resource box) to visit your site.
* **Organic Search Engine Traffic:** Articles boost your website’s SEO. When users search for related keywords on Google or other search engines, your articles can appear in the results, driving targeted traffic to your site.
* **Referrals from Other Websites:** Websites and blogs often republish or reference valuable articles, creating backlinks and referral traffic to the original source.
**Article Submission: Core Principles**
Focus on submitting your articles to reputable article directories, content platforms, and relevant newsletters. Many article directories allow “free distribution,” granting others permission to republish your work on their sites or blogs, provided it remains unchanged and includes your active link. This link, located in your author bio, serves as an invitation for readers to explore your website.
Once published, your article has the potential to circulate indefinitely, creating a sustainable traffic flow. For instance, a real estate website might gain consistent traffic for “Mexico real estate” because of a valuable article it hosts. While the original author receives click-throughs, the hosting site benefits from increased traffic and potential revenue, ensuring the article’s continued presence.
**Simplified Article Creation**
You don’t need to be a professional writer to create effective articles. Online articles are typically shorter and less formal than those in print. If writing intimidates you, consider creating a “listicle.” This popular format is also one of the easiest to produce.
For a website dedicated to making money on eBay, you might write an article titled “Top 10 Selling Items on eBay.” Include a brief introduction, a concise description of each item, a brief author bio, and a link to your website. Alternatively, you could write “Six Common Mistakes People Make on eBay,” offering valuable advice that compels readers to learn more.
While some article directories charge fees, numerous free options exist. This article serves as a “teaser,” highlighting the potential of article marketing to drive substantial traffic to your website.