Despite the surge in online classified platforms like Craigslist, newspaper classifieds remain a surprisingly effective tool for local sales. The sheer volume of print ads in newspapers and magazines underscores their continued relevance.
While online ads might seem cheaper, newspaper classifieds often yield better results within a specific geographic area. After all, someone across the country isn’t likely to buy your used lawnmower. Newspapers boast local circulation, increasing the likelihood of a successful transaction due to easy accessibility. The Boston Globe, for example, reaches hundreds of thousands of readers in Massachusetts and beyond, making it ideal for advertising high-value items like cars.
Online classifieds offer ease of posting and potentially broader reach. Therefore, using them in conjunction with print ads creates a powerful strategy, targeting both local and distant markets.
For specific categories like automobiles and entry-level jobs, newspaper classifieds are particularly effective, often featuring dedicated sections for these listings. Higher-paying positions or rare items (like classic cars) might thrive online, as buyers are often willing to travel. Smaller, easily shippable items like jewelry or books are well-suited for platforms like eBay, where local buyers aren’t essential.
Ultimately, the best approach depends on your product. However, newspaper classifieds remain a valuable option, providing access to local customers and facilitating successful transactions.