Writer’s block when crafting ezine articles? You’re not alone. Whether you’re a seasoned professional or just starting, that blank page can be daunting. But there’s a solution to publishing compelling content that attracts new subscribers. Here’s a straightforward, three-step process to overcome writer’s block and create engaging ezine articles:
1. Prioritize Actionable Steps:
Forget the pressure of a catchy headline or captivating introduction for now. Focus on delivering genuine value to your reader. Start with the core of your article: the actionable steps. Identify your subject and provide practical guidance that simplifies your reader’s life. If you’re writing for plumbers, detail a novel pipe-sealing technique or winter preparation method.
2. Save the Best for Last:
Every effective article includes a key takeaway – a memorable message that reinforces your expertise. Place this crucial piece of information in the final paragraph. It should be something readers can immediately implement. For accounts payable clerks, offer strategies for streamlining purchase order approvals. By providing immediately useful advice, you’ll leave a lasting impression and foster reader loyalty.
3. Highlight the Benefits:
After establishing credibility through actionable steps and a strong takeaway, you need to draw the reader in. Highlight the benefits of the information you’re presenting. By focusing on the reader’s gains, writing compelling lead paragraphs and headlines becomes much easier. Let your excitement for the topic shine through.
Your Final Word:
Always include a concise “About the Author” section (also known as a sig file) with a call to action. What do you want readers to do after finishing your article? Subscribe to your ezine? Buy your latest ebook? Visit your website? Clearly define your objective before crafting your “About the Author” section. This section remains consistent across multiple articles, making it efficient to manage. Craft one today and add it to the end of your article.