Broadway shows operate on a delicate balance: maximizing revenue while maintaining a vibrant, long-lasting production. While they have limited flexibility in standard ticket pricing, they often release discount codes for select performances, particularly when anticipating unsold seats. The logic is simple: a full house generating $5,000 is preferable to a half-empty theater earning $6,000. Consistent low attendance can negatively impact a show’s longevity, regardless of overall revenue, and demoralize performers and backstage staff.
Discount codes are typically offered for off-peak performances or shows that have been running for an extended period. These discounts can range from 25% to as much as 90% off the regular ticket price.
New York-based discount brokers, such as New York TV Show Tickets Inc., specialize in negotiating special discounts for various New York City services, including Broadway shows, TV show tapings, parking, restaurants, and even movie shoots. They offer online guides containing this discount information for a nominal fee. The Discount Broadway Ticket Guide, for example, can be found on nytix.com.
It’s important to note that Broadway theaters sometimes impose restrictions on the use of discount codes, particularly during peak seasons like Christmas, New Year’s, and other major holidays. Occasionally, restrictions may apply to Saturday night performances, but this is generally limited to top-tier shows and is often temporary. Contacting the ticket sales number directly is the best way to obtain the most up-to-date information on any applicable discount code restrictions for a specific Broadway show.
To avoid Ticketmaster or Telecharge fees, take the discount codes directly to the theater box office and purchase tickets in person. However, it’s crucial to confirm ticket availability and code validity before making the trip.
One strategy is to call Ticketmaster or Telecharge to inquire about availability and restrictions without actually purchasing tickets through them. While this provides some assurance, keep in mind that tickets can sell out quickly between the phone call and your arrival at the box office.
Discounted tickets are received in the same manner as regular-priced tickets. You can opt for box office pickup or have them mailed to you. They are standard tickets, simply obtained at a lower price.