Article marketing offers significant benefits, including establishing expertise, driving targeted website traffic, and increasing valuable backlinks. However, the sheer number of article directories can feel overwhelming. A strategic, three-tiered approach to article submission is crucial for optimal results. This strategy involves targeting a mix of large, medium, and smaller, newer directories.
Mega-directories offer strong link power and visibility, and reader numbers climb quickly. However, their high submission volume means your articles quickly get buried, losing prominence on “new submissions” and topic pages.
Medium-sized directories provide solid link value and a loyal readership. Because they’re less saturated than mega-directories, your articles maintain higher visibility for longer. Becoming a “top article” or “top author” is more achievable, even with limited time.
Small and new directories may offer less immediate power, but a little research can reveal those that are regularly maintained and promoted, indicating existing and growing link value. These directories offer the easiest path to “top author” status, with articles potentially moving directly from “new” to “top,” a rare occurrence on mega-directories.
By diversifying your submissions across these three tiers, you maximize your reach, visibility, and long-term impact.