In today’s digital age, information-based marketing is a powerful method for attracting targeted prospects and converting them into customers. Article writing, submission, and publication have become essential components of this strategy. While numerous tools simplify article distribution, achieving optimal exposure requires more than just easy submission.
Let’s examine common mistakes made before submitting articles to directories:
1. Confusing Promotion with Informing:
Article promotion offers branding, lead generation, and overall optimization benefits. However, the primary purpose of writing should always be to inform your audience. If an article fails to provide valuable information, it will struggle to attract readers and achieve its promotional goals. Focus on creating engaging content that compels readers to explore your resource box.
2. Failing to Maximize Promotional Opportunities:
While articles generate backlinks, they also offer opportunities to boost traffic and improve search engine rankings. Strategically incorporate keywords, but avoid overstuffing. Anchor texts can be effective, but many directories don’t support them. Remember, article marketing extends beyond backlinks; aim to be featured by publishers with large audiences and leverage your work’s quality to enhance your brand. While direct monetary gains may not be immediate, a well-executed article marketing plan can significantly increase earnings by driving targeted traffic to your site. Develop a strategy that aligns with your intended outcomes.
3. Publishing Content that Doesn’t Help Readers:
If your sole focus is backlinks and any traffic, you’re missing the point. Article directories have guidelines and standards. Writing articles that directories want to share broadens your reach. A single publisher with a large audience can exponentially increase your readership overnight. Tailor your articles to meet publisher requirements, adhering to guidelines, proofreading meticulously, researching relevant topics, and even hiring skilled writers. Ultimately, the choice is yours: settle for minimal exposure from basic backlinks or invest in quality content for maximum impact.
Understand that articles submitted to directories won’t achieve the same level of targeted exposure as content geared towards a specific niche. Recognizing the difference empowers you to craft and submit articles effectively.