The paper you choose significantly impacts the success of your flyer printing project. Understanding the different paper stock options available will help you create effective and visually appealing promotional materials.
**Coated Paper Stock**
Coated paper, available in gloss or matte finishes, is commonly used for flyer printing. Gloss coated paper provides a shiny, reflective finish, ideal for flyers with full-color photos and images. An 80# gloss text stock is standard, but 70# and 100# options are also available.
Matte coated paper offers a dull finish, making it suitable for text-heavy flyers. The matte finish reduces glare and enhances readability.
**Uncoated Paper Stock (Offset Stock)**
Uncoated, or offset stock, is treated to have a smooth finish that holds color well without excessive absorption. While it may produce a softer image compared to coated stock, it remains a versatile option.
Offset stock is available in various colors, with white being the most popular. It comes in different weights, sizes, and formats (rolls or cut sheets). Offset stock has a long history in the printing industry and is a reliable choice for many applications.
**Text Stock vs. Cover Stock**
Both coated and uncoated papers are further divided into text stock and cover stock. Text stock is lighter and typically used for the inside pages of books or catalogs, making it more affordable. Cover stock is heavier and more durable, commonly used for book and catalog covers.
Choosing the right paper stock depends on your specific needs and budget. Consider using a heavier weight paper for a more substantial feel or gloss-coated stock for vibrant visuals. Consult with your flyer printing company to explore the best options for optimizing your marketing strategy and controlling costs. They can provide valuable insights and alternatives to help you maximize your budget.