When was the last time you truly evaluated your business card? Most likely, it’s been a while since you first had them printed. But let’s consider this: what is the real purpose of your business card? Is it simply to fill wallets, or should it be a powerful tool that actively drives sales to your business?
If you agree with the latter, then what should your business card actually look like?
Here are the essential elements to include:
1. What your company can specifically do for the customer.
2. Your individual role, particularly if it’s not obvious from the company description.
3. Your full name.
4. Your direct contact number (avoid switchboard numbers; prioritize your direct line and cell-phone number).
5. Your company’s name.
You might notice the order is deliberate. The company name is last!
Your business card should function as a miniature sales letter for your business.
It needs an attention-grabbing headline that attracts prospects like a magnet. For example, if you’re a plumber, your headline could read: “Emergency Plumbing? We’re 8 Minutes Away!”
Imagine the impact this would have on someone frantically searching for a plumber while dealing with a plumbing emergency. The last thing they want to do is struggle to remember your company name to call you.
Ensure your phone number works! It’s surprising how many cards have disconnected numbers.
Including your cell-phone number makes reaching you even easier.
Remember, place your company name last. It’s the least critical piece of information on your card. The core marketing principle is: people aren’t inherently interested in your business; they’re interested in what you can do for them.
So, start thinking about transforming your business card into a sales-generating tool.
It might be time for a redesign. Remember, your business card should act as your “mini” salesman, constantly reminding clients of what you do and the value you provide every time they see it.