The age-old question: If a tree falls in the forest and no one hears it, does it make a sound? As a writer, consider this: If you craft a brilliant article but no one reads it, does it fulfill its purpose?
The answer is a resounding NO.
Even the most skilled writers see their efforts wasted if their article titles fail to grab attention. A dull title is a death knell for readership.
**Test Yourself:**
Next time you’re in a checkout line, examine the magazine covers. What makes those headlines irresistible, driving millions of sales? Analyze the titles that catch *your* eye and dissect why they work.
The most effective titles promise solutions, offer readers a path to their desires, or highlight potential problems they can avoid by reading the article.
**Which Article Would You Choose?**
The words in your title are the most crucial you’ll write. They can either attract readers or push them away.
Consider these examples:
* “Kids’ Activities” OR “Create Unforgettable Summer Memories for Your Kids”
* “Prioritize Your Health” OR “5 Symptoms You Can’t Afford to Ignore”
Both sets address similar topics, but the second headline in each pair emphasizes a reader benefit. The inclusion of “you” personalizes the appeal. One plays on a parent’s emotional desire to provide for their children, while the other ignites curiosity and fear.
Likely, you’d be more inclined to click on the second title if both appeared in a search.
**Ban the Boring:**
Your titles should entice, not induce yawns. While crafting compelling headlines takes effort, the payoff is significant.
Here are techniques to create titles that stand out and get clicks:
* **Leverage Numbers:** “5 Steps to Achieving Lasting Happiness” or “3 Reasons to Choose Fixed Insurance.” Numbered titles work beyond list-style articles. Break down almost any topic into steps or reasons.
* **Wordplay:** Use puns or twists on common phrases. An article on cleaning second-story windows could be “Window Washing: Avoid a Pain in the Glass.”
* **Pose a Question:** “Can You Really Earn Money Online?”
* **Employ Comparisons:** “Why Apples Are the New Oranges (in Nutrition).”
* **Fill-in-the-Blanks:** “How To “, “From to “, or “Everything You Need to Know About .”
**Write Like You’re Reliving Your Best Meal:**
A great headline is like dessert before the main course. Your article is the substance, your resource box the supporting elements, but your headline is the enticing promise of something truly satisfying.