Small business owners are often bombarded with enticing new advertising ideas. It’s easy to get swept up, especially when testimonials sound promising. Imagine an ad salesperson pitching you a ‘great deal’ – temptation is right there. But before you jump in, take a step back and evaluate the proposal carefully.
First, consider your current advertising. Are the basics covered? Is this new idea a fundamental part of your strategy, or is it a ‘next level’ addition? Ensure your foundation is solid before expanding.
Second, will this new advertising idea generate profit on its own, or can it be integrated to enhance your current efforts? Will it build upon your existing advertising impact?
Finally, can you realistically afford it? Is your advertising budget already stretched thin? Will it deliver a return on investment, or will it put a strain on your finances?
Remember, informed business owners track their promotions meticulously to understand what works and what doesn’t. Learn from your experiences, and you’ll be better equipped to handle those tempting advertising offers. Don’t let the allure of ‘easy’ results cloud your judgment. By honestly answering these questions, you’ll know whether it’s the right time to advance to the next level or resist the temptation.