While digital marketing dominates today’s landscape, offset postcard printing remains a relevant and effective strategy for businesses. Although modern digital printing offers speed and convenience, offset printing’s traditional approach delivers quality and cost-effectiveness, particularly for larger print runs. This method uses a four-color process (CMYK: cyan, magenta, yellow, and black) to produce a broad spectrum of colors, breathing life into images and text. It’s important to note that colors displayed on an RGB computer monitor may differ slightly from the final printed product due to the variations between RGB and CMYK color models. For precise color matching, especially in one or two-color projects, Pantone (PMS) colors are often used.
To enhance durability and visual appeal, postcards are often coated after printing. Common coating options include aqueous coating (a fast-drying, cost-effective water-based option applied on-press), UV coating (a glossy liquid plastic coating applied post-printing), and film lamination (a plastic film applied for maximum protection). Offset postcard printing offers a fast, simple, and economical way to maintain a strong brand presence and connect with your target audience, especially when balancing cost and quality is important.