In today’s fragmented media landscape, advertisers are seeking innovative ways to capture public attention, as traditional television loses its dominance. The focus is shifting from simply crafting a message to making the delivery method itself unforgettable.
Enter Wheels America Advertising (WAA), a company revolutionizing outdoor advertising with mobile billboards. These attention-grabbing displays feature backlit, 8-by-14-foot vinyl billboards mounted on custom-designed vehicles, ensuring maximum visual impact on drivers and pedestrians.
Outdoor advertising’s effectiveness lies in its inherent visibility. A Capitol Communications Group survey revealed that 81.7% of respondents remembered images displayed on moving, multi-image signs, compared to a mere 19% for static billboards. This highlights the power of dynamic visual communication.
WAA’s mobile billboards offer a unique advantage: targeted reach. Unlike stationary billboards, these vehicles can navigate directly to their desired audience, capitalizing on high-traffic areas around convention centers, train stations, airports, and sporting events. Furthermore, by repeating specific routes, WAA ensures message reinforcement and enhanced information retention through strategic repetition.
Founded in 1995 in Pennsylvania by Henryk Strzeletz, WAA quickly gained traction. Strzeletz, confident in his concept, proactively contacted major advertising agencies from his Dallas, PA, base. His efforts paid off, and WAA now boasts an impressive client roster that includes Fortune 500 giants like McDonald’s, CBS, Toyota, and Ikea.