To maximize your online presence, you need a smart strategy. Article marketing is key to establishing expertise, driving targeted traffic, and boosting your website’s link profile. However, with countless article directories available, knowing where to submit your content can be overwhelming. A tiered approach to article submission is essential for optimal results.
This strategy involves targeting a mix of large, medium, and smaller article directories. While it’s tempting to focus solely on the major platforms, diversifying your submission strategy yields better long-term benefits.
Large, high-traffic directories offer substantial link power and visibility. You’ll likely see a quick increase in readership. However, these platforms also receive a high volume of submissions, causing your articles to quickly get buried in the ‘new submissions’ or even the topic listings.
Medium-sized directories provide a valuable balance. While their link power might not match that of the mega-directories, they still offer solid SEO benefits and a dedicated readership. These platforms have typically cultivated a loyal audience over time. Due to lower submission volumes, your articles have a longer lifespan at the top of the listings. Becoming a featured article or author is also more attainable.
Smaller or newer directories may not offer the immediate impact of larger platforms, but they can be valuable assets. Look for directories that are actively maintained and promoted. These directories offer immediate link power and future growth potential. In these smaller communities, achieving top author status is easier, and your articles remain highly visible for longer. They often transition directly from ‘new’ to ‘top’ status, a rarity in mega-directories.
In conclusion, a 3-tiered article submission strategy offers a balanced approach to maximizing your online reach. By strategically targeting a mix of large, medium, and small directories, you can increase visibility, drive traffic, and build authority in your niche.