The internet offers unparalleled access to information and connectivity, benefiting countless individuals. While occasional connection issues and online threats exist, the advantages are undeniable. However, not all aspects of the online experience are positive. Internet advertising, in particular, presents both opportunities and challenges. While it fuels the low cost of internet access, unethical advertising practices and scams can lead to significant financial losses for vulnerable individuals. Rather than condemning all online advertising, the focus should be on eliminating harmful and misleading campaigns.
The strength of internet advertising lies in its trackability. By leveraging existing measurement systems, we can identify and eliminate problematic advertising distributors. This creates a safer online environment, benefiting both users and legitimate advertisers. By prioritizing ethical practices and transparency, we can harness the power of internet advertising to drive profits while protecting consumers from exploitation.