Display graphics are visual elements used to enhance communication and branding, primarily through illustration. Typically produced on materials like paper, vinyl, or fabric using large-format printing, these graphics are often oversized and prominently displayed to capture attention.
Display graphics serve various purposes, including vinyl banners, trade show displays, and backdrops for events such as conventions and press conferences. They are also frequently employed at athletic events and tournaments to promote brands and provide visual appeal.
For businesses with multiple locations, consistent branding is crucial. Display graphic producers offer multiple units of items like posters, mounted displays, banner stands, and vinyl banners, allowing companies to execute cohesive promotional campaigns across all their outlets.
A critical consideration is whether the display graphics will be used indoors or outdoors.
Indoor graphics are commonly found at trade shows, retail stores, malls, and conferences. Outdoor applications include vinyl banners, signage, adhesive vinyl for vehicles or window graphics, large outdoor posters (typically on vinyl or fabric), and streetscape banners.
Outdoor graphics must withstand the elements. Special UV-resistant and waterproof inks are essential. Solvent inks are preferred due to their resistance to fading in sunlight and their water-resistant properties. Laminating water-based inks is not a reliable alternative.
Solvent-based printing is also beneficial for certain indoor applications. Banners intended for repeated use, which require rolling and unrolling, are less prone to scratching and damage when printed with solvent inks. Furthermore, solvent inks offer better protection against spills and bumps, ensuring greater durability.
Experienced display graphic suppliers can offer valuable guidance on image and illustration selection. Digital printing devices can accommodate various file types, including photographs, illustrations, logos, maps, and text from programs like Quarkxpress, Illustrator, or Coreldraw.
Image resolution is a key factor. While offset printing requires resolutions up to 300 ppi (pixels per inch), display graphics can often be printed at resolutions as low as 50 ppi. When capturing original photos, prioritize large image sizes to facilitate enlargement for banners, displays, and signs without compromising quality.
Seek a display graphics supplier who provides clear, straightforward advice. With some familiarity with images and layouts, creating impactful display graphics can be a straightforward process. Focus on simplicity and emphasize one or two key design elements. Many suppliers will even offer minor file adjustments at no extra cost.