Did you know eBay offers a free tool to create promotional flyers for your store? These flyers, often seen from other sellers, showcase your available items with a standard message like, “Thank you for your purchase! Visit my eBay Store for more great items and reliable service.” However, with a little know-how, you can design flyers that truly stand out and drive sales.
Here’s how to access and customize your eBay promotional flyers:
1. Navigate to ‘My eBay’ and then ‘Manage Your Store.’
2. Click on ‘Promotions.’
3. You’ll find the ‘Store Promotional Flyer’ option. From there, a flyer will be automatically generated based on your store’s settings and inventory. Customize it to reflect your brand and current offerings. Adding a border can significantly enhance its visual appeal.
Once created, you can print the flyer as needed. The system updates the flyer each time you print, ensuring it displays your most current items. Therefore, it’s best to print only what you intend to use immediately.
So, what can you do with these flyers?
While mass distribution on the street might seem appealing, it’s generally ineffective. Instead, consider these targeted approaches:
* **Envelopes:** Replace standard business cards or compliment slips with flyers to create a mini-catalog for your buyers. Highlighting relevant items can generate repeat sales.
* **Your Shop:** If you operate a physical store, use flyers to inform customers about your eBay presence and expand your reach.
* **Strategic Placement:** Distributing flyers outside complementary businesses (with discretion and respect for the other business) can capture a relevant audience.
* **Direct Mail:** Send flyers to businesses that might need your products or services.
Flyers offer an additional benefit: When customers type your store’s address directly from the flyer and make a purchase, you receive a 75% final value fee credit for advertising – effectively free advertising!
By leveraging eBay’s promotional flyer tool strategically, you can boost visibility, drive traffic to your store, and increase sales.