by Ken Nadreau
While an exhaustive list of article writing styles would be encyclopedic, certain fundamental structures are universally employed. The purpose of most articles boils down to a few core objectives: selling a product, building website content, or establishing expertise. Often, it’s a combination of these.
Let’s explore these common methods:
1. Product Introduction and Strategic Promotion
Overtly advertising a product within an article is usually ineffective. Readers seek information, guidance, and recommendations. If they desire direct advertisements, they’ll consult classifieds. When introducing a product, craft your article around a relevant scenario without explicitly naming or detailing the product itself. Your sales page is the place for direct sales. Focus on a problem and present potential solutions, subtly guiding the reader towards the obvious conclusion that your product addresses their needs. Conclude with a bio box linking to your sales page.
2. Content Creation for SEO
Building quality website content differs from direct product promotion. Content creation is niche-driven and keyword-focused. The goal is to populate your site with keyword-rich articles, attracting search engine crawlers. Comprehensive information on a specific topic enhances your website’s perceived value and relevance to users. Search engines prioritize user satisfaction and readily index helpful websites.
Begin your article with a keyword or key phrase specific to your website’s theme. Maintaining focus ensures a cohesive article that aligns perfectly with your site’s overall topic.
3. Establishing Authority and Expertise
Establishing yourself as an expert is a long-term strategy. Consistently publish articles within a specific field, allowing readers to associate your name with that area of knowledge. Position yourself as a knowledgeable teacher offering valuable recommendations. This fosters a loyal following actively seeking your insights.
This approach is also excellent for building a mailing list. After publishing several articles on a subject, include a link in your bio box to a free report or e-book. Redirect readers to a sign-up page to access the free resource. The more expertise you demonstrate, the more sign-ups you’ll acquire.
4. Strategic Combinations
Combining these methods can yield excellent results, but prioritize one primary objective and subtly incorporate the others. For example, consistent product endorsements will undermine your efforts to establish expertise and build a following. Similarly, an excessive focus on your expertise can detract from content building efforts centered on a specific niche.
While combinations are possible, focus on a single method or purpose for each article.
Regardless of your chosen method, prioritize high-quality work. A well-crafted article generates a positive response, while a poor one… well, you know.