Mary Austen, the CEO of Tierney Communications, leaves a lasting impression of affability combined with intelligence, drive, and strategic thinking. Managing a leading advertising agency and raising five children simultaneously, Austen embodies a unique blend of professional acumen and personal dedication.
Austen’s journey began after graduating from Lafayette College, where she initially ventured into sales. Discovering her passion lay elsewhere, she transitioned to the Spiro agency, marking the start of a fulfilling career. Today, as president and CEO of Tierney, she leads 135 employees with a forward-thinking approach.
Austen recognizes the immense potential within the advertising industry but emphasizes the need for adaptability in a rapidly evolving landscape. Agencies must stay agile, embracing technological advancements and evolving client expectations. Building strong client relationships remains paramount, requiring a focus on understanding and respecting their needs above all else. As Austen wisely advises, “It’s not about you, it’s about your client.”
For clients, Austen stresses the importance of clearly communicating business plans and marketing objectives to their agencies, fostering open and honest collaboration, and maintaining a consistent brand vision. She understands the pressures clients face and the occasional need to deviate from established plans.
Throughout her life, Austen has mastered the art of multitasking, a skill honed by the demands of both her career and family. She believes that prioritizing and maintaining focus are essential, ensuring that both clients and children feel valued and important. This balancing act has contributed to her success, benefiting Tierney and her family.
Looking ahead, Austen aims to continue enjoying her work, fostering her personal and professional growth, and leveraging her strengths in management and strategic involvement. She values contributing to crisis resolution, advocating for a calm and calculated approach over hasty reactions.
Beyond her professional and family life, Austen is deeply committed to her community, serving on the boards of organizations such as the Please Touch Museum, Bryn Mawr Rehab Hospital, and the Pennsylvania Economy League. She resides in Radnor with her husband, Peter, and their five children.
Mary Austen exemplifies success through her affable nature, strategic insights, and unwavering commitment to both her professional and personal endeavors.