Navigating the world of label printing can be confusing, especially when you encounter industry-specific jargon. One such term is “artwork.” Forget images of museum paintings; in label printing, “artwork” refers to the complete layout and design of your label. This includes everything from the text (the “copy”) to any images or graphics. Think of it as the blueprint for your label’s final appearance.
Artwork is finalized before the label printing company creates printing plates or negatives, making it a crucial step in the process. Depending on the printing company, the artwork creation can be your responsibility, theirs, or a collaborative effort. Reputable firms will always provide samples or mock-ups for your approval before proceeding to the final product.
Many label printing companies employ design specialists to assist with artwork creation. Some will develop the entire design based on your input and submit it for your approval. Others may require you to provide finished artwork, especially smaller teams. Understanding the terminology, particularly “artwork,” is crucial for effective communication and achieving your desired label design. Artwork, in essence, is the complete package that defines your finished label.