The internet is awash with self-proclaimed “Blogging Consultants,” yet a clear definition of the role remains elusive. While a lack of definition might benefit some, it also creates a void of standards. This article aims to provide clarity, outlining what to look for in a blogging consultant and addressing the crucial question: How much should you pay?
Every modern business should have a blog, and understanding the nuances of successful blogging takes time. A blogging consultant can accelerate this process, preventing common early mistakes and boosting your blog’s visibility far more quickly than you could manage on your own.
But what qualifications should you seek? Many blogging consultants are simply bloggers, often measuring success by metrics like ad revenue, website traffic, or peer recognition. While these factors have value, they don’t automatically qualify someone to advise your business. A blog is, fundamentally, a website. Each post becomes a new page, expanding your online presence.
Therefore, ask yourself: Would you hire a blogger to handle your website’s SEO, AdWords campaigns, or overall construction? Likely not, unless they possess specific experience beyond blogging. A qualified blogging consultant should possess webmaster-level skills, including SEO, link building, and online marketing expertise.
So, how much should you budget for a blogging consultant? The answer depends on the scope of your blog. Corporate blogs, subject to legal and policy considerations, typically command higher fees. Small business blogs, while less complex, still require professional standards.
If you’ve previously engaged a webmaster, SEO company, internet marketer, or marketing consultant, you have a benchmark for blogging consultant costs. Remember, hiring someone solely to teach you blogging basics differs greatly from hiring a consultant who provides comprehensive webmaster and internet marketing services.
Ultimately, a blogging consultant should be more than just a blogger. They should possess proven experience managing websites for themselves and clients, combining writing skills with technical and marketing expertise to drive tangible results for your business.