Many content creators struggle with writer’s block when facing a blank page. An outline can make the process much easier. Similarly, your customers may struggle to provide effective testimonials without guidance. The lack of structure can lead to procrastination, which is why marketers often miss out on quality testimonials.
A well-known internet marketer generated a million dollars in a single day on August 17, 2004, and later revealed his secret for collecting a large number of testimonials during his product launch. He used a script that presented testimonial-givers with a structured form. The responses he received were so plentiful that they would have filled 35 pages! He directly attributed his success to this script.
A tool like ‘Testimonial Wizard’ streamlines the management and deployment of testimonial questionnaires. Its effectiveness lies in providing a clear and structured way for customers to respond to your request. People respond positively when given clear directions.
Instead of sending an email with questions, a dedicated page with a form allows you to redirect respondents to a thank-you page where they can receive a free gift as an incentive for completing the questionnaire. This approach is less work than email, offers instant gratification, and significantly improves response rates.