When shipping items sold on eBay, presentation matters. First and foremost, ditch the handwritten addresses! It’s unprofessional and easily avoided by printing labels. But beyond the address, what else should you include on your eBay shipping boxes?
The Buyer’s Address: This is crucial. Ensure you have the complete and correct address, including the country and the correct zip or postal code. Double-check the spelling of the buyer’s name to avoid any offense.
The eBay Item Number: Include the item number discreetly, perhaps under the address, in the format ‘Item number: 123456789.’ This allows the buyer to quickly reference the original listing if needed.
Your Logo: A logo adds a professional touch and reinforces your brand identity. It allows buyers to instantly recognize the package as coming from you. A well-designed logo enhances the overall presentation.
Your Return Address: Include your address in case of delivery issues. Placing it under your logo creates the impression of a legitimate and reliable business.
Postage: As your eBay sales increase, consider investing in a postage meter. It’s a more professional look than multiple stamps and eliminates the need to weigh items and purchase postage at the post office.
The ‘eBay Items’ Debate: Some sellers mark their boxes with ‘eBay Items,’ but this can potentially attract thieves. While convenient for the buyer, the risk might outweigh the benefit. Prioritize security and discretion.
What to Include Inside:
Consider including a printed copy of the eBay receipt or confirmation of payment. To further enhance the customer experience, add a compliments slip featuring your logo, website address, and a personalized message like, ‘Thank you for your order. Please contact me if you have any questions. [Your Name].’
Remember, a positive unboxing experience encourages repeat business. Strive to make every package a pleasant surprise.
In future communications, we’ll explore strategies for generating repeat sales by emailing buyers targeted offers based on their previous purchases.