Want to make a full-time income, or significantly more, selling on eBay? Success requires dedication, a solid business plan, effective marketing, and excellent customer service. However, two ‘secrets’ are crucial for anyone selling on eBay:
Consider the story of a master doll maker whose apprentice became equally skilled. Yet, the master’s dolls possessed an undeniable quality that set them apart. The secret, revealed on the master’s deathbed, was simple: a gentle push to the doll’s face, creating a friendly smile.
While professional eBay selling involves more, the item description and a quality picture are most critical. Despite their simplicity, many listings lack these elements, deterring potential buyers.
An Item Description That Sells:
The item description is the most important aspect of any eBay listing. A well-crafted description wins half the battle. It should ‘sell’ the item, but avoid overly aggressive sales pitches. Instead, provide the buyer with a comprehensive understanding of the product as if they were holding it.
Consider what information you’d want if you were bidding a significant amount. You’d want to know the exact model, year, manufacturer, and condition (new, used, perfect, or damaged). For clothing, is it the right size? Thoroughly and honestly address these questions in your description. Respond promptly to follow-up questions. Track frequently asked questions to improve your descriptions continuously.
A clear and honest description attracts serious buyers, while a cryptic or deceitful one risks a reputation as an eBay con artist.
A Picture is Worth a Thousand Words:
Enhance your photography skills. A good picture complements a strong description and significantly increases your chances of success. Omitting a picture is rarely an option.
It’s not surprising that many eBay PowerSellers are skilled photographers. A shimmering dress or antique vase becomes more appealing with a quality photograph.
Stock photos are acceptable only for brand new products that appear identical regardless of the seller. However, if the manufacturer’s photos are inadequate, take your own.
Digital cameras are affordable, making them essential for every eBay entrepreneur.
While long-term eBay success requires continuous learning, mastering item descriptions and photography is a key step toward becoming an eBay selling master.