Using effective titles is critical for eBay success. Avoid wasting valuable characters on meaningless terms like “L@@K.” While you might think it grabs attention, most buyers use eBay’s search function. Titles like “WOW,” “rare,” or “cool” also waste precious space. eBay only gives you 55 characters; use them wisely by including the terms buyers are actually searching for.
Consider what buyers will type into the search box. For example, even if you list a shirt in the “men’s shirt” category, include “men’s shirt” in the title. If someone searches for “Men’s large Hawaiian shirt,” a title like “WOW – Cool Vintage Kahala Shirt – L@@K” will not connect with them.
Also, anticipate variations in search terms. If selling 1940s Lu-Ray dinnerware, include “Lu-Ray” and “Luray” in the title. Similarly, use both “cowboy boots” and “western boots.” If a common misspelling exists, include it if possible.
Research successful listings similar to yours and analyze their titles. Effective titles drive traffic and bids. Avoid flashy titles that waste characters, as they will likely be missed by potential buyers.