Article marketing remains a highly effective and cost-efficient strategy for boosting your website’s visibility and promoting your products or services online. The internet offers a vast platform for expert writers, with countless websites and e-zines actively seeking high-quality content. Many sites even search for articles they can republish.
But how do you choose the right platforms to maximize your reach? Based on extensive experience and insights from leading internet marketers, a successful article marketing strategy employs a three-tiered approach:
1. **Major Article Directories:** Target prominent platforms like EzineArticles.com, GoArticles.com, IdeaMarketers.com, and ArticleDashboard.com to gain broad exposure.
2. **Niche-Specific Directories:** Focus on smaller, specialized directories relevant to your industry or topic. This ensures your content reaches a highly targeted audience.
3. **Niche E-zines and Websites:** Partner with e-zine and website publishers who require valuable, relevant content to enrich their audience’s experience.
A common question is, “How do I find the most widely read e-zines and websites to maximize article exposure?” While reach is important, prioritize platforms within your niche that have strong audience connections.
You likely already frequent relevant websites and subscribe to industry e-zines. If not, explore e-zine directories like BestEzines.com.
Additional strategies include:
* **Competitor Research:** Identify where your competitors are publishing content. This reveals potential opportunities for your own articles.
* **Strategic Google Searches:** Conduct targeted searches using your industry or article topic, followed by “article submission.” For instance, searching “health article submissions” or “medical article submissions” can uncover valuable contact information. This approach helped one client’s book reach #2 on the NY Times Best Sellers List by connecting with an editor at About.com, a top website. The editor promoted the book to her list, generating 1500 new subscribers and significant sales in a single day.
* **Audience Organizations:** Consider the organizations your target audience likely belongs to. For example, a sales lead expert might target the American Marketing Association, offering access to a large community of influential decision-makers.
* **Industry Magazines’ Websites:** Many print magazines seek fresh website content to increase traffic and drive subscriptions. Publishing on sites like Entrepreneur Magazine or Mothering Magazine can provide significant exposure and credibility.
By implementing these strategies, you can create a robust article marketing campaign that drives results.