For years, local businesses relied on word-of-mouth and print ads to attract customers. Promoting your business meant calling the local newspaper and placing an advertisement. However, with the rise of the internet, standing out from the competition has become more challenging and expensive for local businesses.
Local businesses face a crucial problem: potential customers are increasingly internet-savvy. Companies risk losing business if they lack an online presence.
Kelsey Research reports that 70% of U.S. households use the internet to find local products and services. Projections estimated over 20 billion local searches in 2007. A significant 75% of internet users have searched for services and products near their home or work. Search engines like Google and Yahoo see frequent searches for terms like “local business,” “free,” “discount,” and “cheap,” indicating consumers actively seek local deals.
While some online searches target electronics, many consumers are looking for nearby businesses. Daily needs like automotive services, tutoring, daycare, lawn care, restaurants, groceries, salons, and plumbers are primarily fulfilled locally. Knowing where to find these businesses is essential, and with more people turning to the internet, a small online presence can greatly benefit a business.
However, many local businesses have limited budgets for online marketing. Building a website can be costly and complex, especially for business owners unfamiliar with the internet. A website can range from hundreds to thousands of dollars. Even with a website, visibility in search engine results remains a challenge. The time and money investment may not guarantee increased customers, deterring many businesses.
Fortunately, low-cost options can boost your business’s online presence. Platforms like Facebook can be effective advertising tools. Content and link popularity are key to online success. Business directories cater specifically to local businesses, offering enhanced possibilities. Websites like Cityslick.net and Merchantcircle.com enable businesses to create local listings with contact information, slogans, product descriptions, photos, customizable coupons, appointment scheduling, documents, and social bookmarking. These platforms encourage interaction; customers can browse, request deals, book appointments, engage in forums, and leave reviews.
When choosing a business directory, prioritize those that maximize your exposure. According to webworkshop.net, link text (the clickable text in a link) significantly influences Google’s search rankings. Local businesses should submit their websites to local directories that provide custom backlinks to improve their search engine optimization.
Cityslick.net proactively employs SEO techniques to attract customers by promoting local deals and ensuring that listings gain visibility comparable to traditional websites.
Local business owners face numerous challenges, including effective promotion. By utilizing online business directories, businesses can enjoy the advantages of a website without incurring significant costs. Explore these options and watch your business flourish.