It’s time to create a website for your property. It’s easier and more affordable than you might think, and it offers a significant advantage over your competition. In today’s market, particularly in the ‘sell by owner’ sector, the internet has become the primary marketing tool. Ignoring it is akin to ignoring reality, limiting your property’s potential. Building a professional-looking website doesn’t require extensive technical knowledge or a huge budget. In fact, you can create a site comparable to many online today for under $100.
The first step is to purchase a domain. Your domain is your website’s address, enabling visitors to find you. It’s how you’ll advertise your site, so choose wisely. The domain serves as both the door to your site and, in many ways, its name. Therefore, keep it short and relevant to the property. This allows people to instantly understand what your site is about.
Avoid spaces; use only lowercase letters. You can use hyphens (‘-‘) or underscores (‘_’) to separate words. A domain consists of the domain name, followed by a dot and an ending. The most common ending is ‘.com,’ but you can also use country-specific endings like ‘.gr’ for Greece or ‘.fr’ for France.
Examples include: hotel-paros.gr, myhouse.il, greeceislands.gr, and greeceislands.net.
Buying a domain is straightforward. You can secure one for around $9 per year. Many companies offer domain registration services. Their websites provide instructions on checking domain availability and ensuring correct spelling. These companies will guide you through the purchase process. Two reputable and reliable companies offer excellent prices and service. Furthermore, these companies can also serve as excellent web hosts, which leads us to the next crucial step: choosing a server (discussed in a separate article).