Crafting memorable advertising slogans requires a blend of creativity and strategic thinking. While some believe advertising is a field reserved for a select few, the prevalence of advertising graduates in the industry suggests otherwise. However, the effectiveness of these graduates varies greatly.
Online tools can generate advertising slogans, but how do these compare to slogans created by seasoned advertising professionals? Consider the following examples:
* “Lipsmackin’ Thirstquenchin’ Acetastin’ Motivatin’ Goodbuzzin’ Cooltalkin’ Highwalkin’ Fastlivin’ Evergivin’ Coolfizzin’ Perpendicular.”
* “Reach out and touch someone.”
* “I Wish I Were a Fuscia Weiner.”
* “Don’t be vague. Ask for Haig.”
* “I Saw Strategy and I Thought of You.”
* “We try harder.”
* “It’s Just For Me And My Range.”
* “You’ll wonder where the yellow went when you brush your teeth with Pepsodent.”
* “Puts the Pickles in America”
The first and third examples were auto-generated, while the rest were recognized as top slogans. Although auto-generated slogans can sometimes be surprisingly effective, the best advertising slogans are usually the product of a skilled professional’s creativity and experience. Many advertisers showcase their best work during job interviews, but continued effort and creative thinking are essential to succeed in the long run.