The cosmetics and personal care industry is experiencing robust growth, creating significant opportunities for labeling product suppliers. A key driver of this expansion is the increasing diversity of products available to consumers, according to a study by Frost & Sullivan. The market for cosmetics and personal care packaging remains dynamic. Revenue is projected to increase substantially, driven primarily by the ongoing diversification of products. This research encompasses all primary packaging containers used within the cosmetics and personal care sector.
The rising variety of products necessitates more flexible production capabilities. Technological advancements are enabling enhanced flexibility, accommodating a wider range of product designs and shorter production runs. Additional factors contributing to growth in the European market include the strength of the target consumer age range and improvements in packaging recyclability.
The Frost & Sullivan study highlights the dominance of plastic bottles in the market, holding the largest share in terms of volume and revenue. This is attributed to the shift away from glass, growth in the male grooming sector, and the increasing recyclability of plastic. Plastic jars hold the second-largest market share, driven by the preference for plastic, recyclability, and product diversification. Awareness of environmental issues, the development of new market segments for tubes, and the growth of laminate tubes contribute to the performance of the tubes sector.
France and Germany are the leading producers of cosmetics and personal care containers, followed by Italy and the United Kingdom. Customization and uniqueness are increasingly important in cosmetics and personal care packaging, with a growing demand for made-to-order solutions.