Article writing is increasingly valued by SEO professionals as a powerful method to boost traffic, improve search engine visibility, and encourage repeat visits. Publishing articles on external websites allows you to include a backlink to your own site, which search engines highly value as a one-way link from a page with unique content. Many have observed a significant rise in page rank by consistently publishing articles on a regular basis.
This benefits both the author and the publisher. Search engines favor websites that are frequently updated with fresh, valuable content. Publishers see increased search engine rankings, traffic, and revenue. Furthermore, offering new content encourages users to return regularly.
However, several important guidelines should be followed to maximize the impact of your articles. A poorly written, unedited article will be quickly dismissed.
Proper punctuation, spelling, and grammar are essential. This makes the article more enjoyable to read, increasing its chances of being used and enhancing your professional image.
Content is king. Ensure you have a strong understanding of your subject matter. Your article should enhance existing knowledge, not introduce entirely new concepts. Specializing in a few key areas can be beneficial. Avoid condescending or arrogant language.
Make your article helpful to webmasters by including relevant examples that clarify complex topics, break up the text, and inspire readers. Similarly, provide links to helpful resources.
Maintain a friendly and approachable tone. Use clear, concise language. Instead of using overly complex phrasing, simply state your point directly.
The ‘About the Author’ section is crucial. This is your opportunity to promote yourself and your website. While you’ll gain SEO benefits regardless, a well-crafted author bio will drive additional traffic from readers. It should be formal yet friendly, concise, and attention-grabbing. Focus on your expertise and a clear call to action. Avoid overly promotional language.
Article marketing is straightforward. Submit your article to various article directories and include it in your newsletter. By following these tips, you can significantly boost your website traffic.