Advertising is essential for any business, but it’s particularly crucial for food concessions. Unlike businesses with fixed locations, concessions face unique challenges in attracting customers. Effective advertising can significantly impact customer traffic and overall success. There are several common types of advertising: word-of-mouth, print, and broadcast (TV and radio).
Word-of-mouth advertising is arguably the most valuable. It’s essentially free, as satisfied customers promote your business organically. Providing excellent food, exceptional customer service, and great value are the keys to generating positive word-of-mouth. However, negative experiences can also spread rapidly, highlighting the importance of consistent quality.
Print advertising, including flyers, business cards, and mail-outs, is becoming less prevalent in the digital age. While print materials can create a lasting impression, they risk being perceived as junk mail. Careful consideration should be given to design and distribution to avoid alienating potential customers.
Radio and television commercials offer the advantage of engaging both sight and sound, enhancing memorability. However, the high cost can be a significant barrier. While viewers and listeners have become accustomed to commercials, the rise of DVRs allows many to skip them entirely, diminishing their impact. Despite the drawbacks, these commercials can still be effective for reaching a broad audience.
Each advertising method has its pros and cons. Before investing, carefully consider your budget and the potential drawbacks of each approach. Advertising is ultimately necessary for growing your concession business. By choosing wisely, you can maximize your reach and attract a steady stream of customers.