For small and medium-sized businesses operating on tight budgets, traditional advertising channels like print, television, and radio are often cost-prohibitive. Furthermore, online advertising might not effectively reach the local audience crucial for businesses that depend on walk-in traffic. Advertising balloons offer a remarkably effective alternative.
Advertising balloons, also known as advertising blimps or inflatables, provide an affordable method for capturing the attention of potential customers. With initial costs starting at a modest price, the investment in an advertising balloon can quickly pay for itself through increased visibility and customer engagement.
Several types of advertising inflatables are available. Advertising blimps, maintaining the classic blimp shape, come in various sizes and can be customized with company logos, messages, and color schemes. These blimps can be large enough to be seen from miles away or small enough to attract attention at trade shows. Larger blimps can also be illuminated at night for 24-hour visibility.
Round advertising balloons also effectively draw attention. Available in various sizes, these balloons can be flown high above a business location, acting as a powerful traffic magnet.
Businesses can also opt for pre-made advertising inflatables, such as hot air balloon-shaped designs announcing “Grand Opening.” These eye-catching shapes and colors effectively attract customers. Dancing balloons, also called wind dancers, also capture attention. Inflated with a cold air blower, these dancers entertain both adults and children. However, their light material is susceptible to damage from sunlight and strong winds, requiring a protective tarp underneath.
When ordering custom balloons, consider the elements that maximize their impact. Key attributes to consider include:
Lettering: Prioritize readability by using a limited number of letters on one or two lines. Determine the optimal reading distance for your balloon. For example, 3-inch letters are effective at 30 feet, while 12-inch letters have maximum impact at 120 feet but remain readable from up to 525 feet.
Colors: Certain color combinations enhance the impact of your advertising balloon. Black lettering or art on a yellow, white, or orange background is most effective, followed by blue on white, white on green, green on white, red on white, and white on red.
Like most people, you likely look up when you spot an advertising balloon. Imagine the increased recognition your business can gain from the relatively small investment in this effective advertising medium.