Crafting an effective Acceptable Use Policy (AUP) for blogging presents a unique challenge for HR and security departments. Blogs have exploded in popularity, offering diverse content ranging from personal anecdotes to in-depth news analysis. This widespread adoption necessitates careful consideration of how blogging impacts an organization’s AUP.
To address blogging accurately within an AUP, it’s crucial to define what constitutes a blog. Short for “weblog,” a blog resembles a message board where users share thoughts and opinions. Accessibility varies; some blogs are public, while others require passwords. Regardless of their specific focus, blogs aim to foster interaction and community among readers.
While blogging offers valuable communication opportunities, the potential for misuse exists. If an organization’s AUP covers instant messaging, peer-to-peer file sharing, and email, blogging should also be included. Companies must decide whether to permit employees to read or contribute to blogs as part of their broader communications policy.
Failing to address blogs in the AUP can have serious consequences. The rapid growth of online communities means sensitive personal data is often shared publicly. Criminals have exploited this information for malicious purposes.
Employee blog posts can also have legal and financial ramifications for their employers. For example, an employee’s negative comments about a company product could expose the organization to legal action. Non-disclosure agreements exist to protect confidential information and intellectual property; unauthorized disclosures on blogs can lead to significant financial losses.
Furthermore, companies can be held liable for employee harassment in blog comment sections, even if the activity occurs without explicit permission. Any activity originating from company computers is the company’s legal responsibility.
Clear AUP guidelines regarding blogging are essential for mitigating legal and financial risks. Some organizations use software to monitor employee web browsing, including access to specific types of blogs, such as those focused on politics or finance. While these blogs can be sources of valuable information, companies must determine the appropriate level of employee engagement.
While most blogs allow anonymous viewing, commenting may be restricted. Blogs can be valuable resources for education and discussion, but control and monitoring are necessary. Moreover, blogs serve as powerful marketing tools, driving traffic to websites by offering valuable content. A blog can also humanize a company, improving customer relations and increasing visibility. However, employees must be trained on what information they can share.
Companies that host their own blogs must carefully manage the generated commentary. Blogging represents a new frontier for businesses, offering significant opportunities alongside potential risks. Security measures, employee awareness, and comprehensive education are crucial for preventing negative experiences related to blogging.