While the phrase ‘content is king’ holds weight in online marketing, especially regarding SEO and attracting initial website traffic, it’s crucial to understand that content alone isn’t a guaranteed path to success. Content represents the ‘product’ aspect of the marketing mix, but to truly thrive, you need to embrace the other three ‘P’s.
Imagine diligently creating valuable content and posting it solely on your website. While Google will eventually recognize and rank your site higher, the impact will be significantly less than if you leveraged a holistic marketing strategy. A powerful tactic to amplify your reach is distributing your content across various article directories. These directories act as ‘places’ or distribution channels, expanding your content’s visibility far beyond your website.
Instead of relying on a single source, potential customers can discover your content through hundreds of these channels, dramatically increasing your visitor count, especially when starting. The beauty of many article directories is that they’re free, requiring only your time and effort. Alternatively, you can invest a small fee in services that automate the submission process to numerous directories.
Consider prioritizing niche-specific directories. While the overall visitor count might be lower compared to general directories, the audience will be highly targeted and genuinely interested in your content. These visitors are more likely to convert into customers than casually browsing individuals. Furthermore, the focused nature of niche directories often simplifies the discovery process for users compared to the broader subcategories of general directories.
Therefore, focus on submitting to niche directories first to attract qualified leads. As time allows, expand your reach to general article directories. This strategic approach ensures that your initial audience comprises individuals with a high propensity to engage with your products or services, setting the stage for successful conversions.